Facebook Inc (NASDAQ:FB) has released a set of new tools for
publishers to share and promote their content more easily to its 1.3 billion
subscribers. The social networking company has been making constant efforts for
years now to import more content onto its platform. facebook.
Simple, effective tools for publishers
The majority of these apps are simple to use, such as the
new analytics dashboard that gives deeper insight into the performance of
stories on the site. Another option is “smart publishing,” which gives a free
hand to Facebook after approval from publishers to automatically pour in
trending stories on the site, even if the publisher has not shared them by themselves.
Andy Mitchell, director of news and global media
partnerships at Facebook Inc (NASDAQ:FB), said work on the tools has been in
progress for around six months in collaboration with media partners who made
various requests for improvements to its publishing platform.
Chief Product Officer Chris Cox was the one who announced
the company’s plans of offering more tools to publishers. Cox heads the News
Feed and various other significant features. Cox has been with Facebook for a
long time and has held some important positions but was never heard of until
now.(Value Walk)
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